Senior Growth Marketing Manager

About Avolve  

Avolve is the global market leader in electronic plan review for local governments. We made the INC 5000 2025 list as one of the fastest‑growing private companies in the US, and our government expertise has been recognized for the second year in a row with our inclusion in Government Technology’s GovTech 100 list for both 2025 and 2026, a summary of 100 innovative companies making a significant contribution to the public sector. 

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers. 

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states. We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation. 

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities. 

Position Summary: 

Avolve is seeking a Senior Growth Marketing Manager, Public Sector to lead and scale our B2G demand generation and go‑to‑market efforts across state and local government markets. This role requires deep expertise in public‑sector marketing, demand generation strategy, and integrated campaign execution that drives measurable pipeline growth. 

Reporting to the Director of Marketing, you’ll serve as a key growth marketing leader, collaborating closely with Sales, BDRs, Product, Customer Success, and Partner Managers to develop and execute high‑impact programs aligned to government buying cycles. You’ll set strategy, drive best practices, and roll up your sleeves to execute—balancing independent problem‑solving with team‑driven innovation to strengthen Avolve’s market leadership in the public sector. 

Responsibilities: 

The following list outlines key responsibilities and day-to-day activities associated with this role. While it’s not an exhaustive list, it should give you a strong sense of what to expect. Responsibilities may evolve over time based on team needs, individual strengths, and organizational priorities. 

Strategy & Pipeline Ownership 

• Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting  

• Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers  

• Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities  

• Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle 

• Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement. 

Campaign Execution & Optimization 

• Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting:  

• New business demand generation 

• Customer retention, adoption, and expansion 

• Partner sourced and partner influenced pipeline 

• Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more 

• Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns  

• Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy 

Sales & Cross Functional Partnership 

• Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration 

• Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs 

• Support partner marketing initiatives with government platform and services partners 

Analytics, Tools & Leadership 

• Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools 

• Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence 

• Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions  

• Drive best practices in marketing automation, segmentation, and ABM workflows 

• Mentor and guide other marketing team members as the function continues to scale 

Qualifications:  

We recognize that no candidate will meet every single qualification listed below. If you’re excited about this role and believe you bring a strong combination of relevant skills and experience, we encourage you to apply. We value diverse perspectives and are committed to building a team that reflects a variety of backgrounds and strengths. 

• Bachelor's degree in marketing, communications or related field, or the equivalent combination of education, training, and experience. 

• 7+ years of B2B marketing experience, with direct B2G / public sector marketing experience required 

• Proven success driving pipeline and MQLs in a government or GovTech environment 

• Strong experience with demand generation, ABM, and multichannel campaign execution 

• Hands-on expertise with HubSpot or comparable marketing automation platforms 

• Exceptional written and verbal communication skills, including copywriting and campaign messaging 

• Highly organized, data driven, and comfortable managing multiple priorities in a fast-paced environment 

• Demonstrated ability to operate independently, manage ambiguity, and drive initiatives from idea to execution  

• Confident communicator with experience presenting to senior leaders, cross functional partners, or external audiences 

Preferred Qualifications 

• Experience marketing SaaS or technology solutions to state and local government agencies 

• Familiarity with public sector procurement processes and extended buying cycles 

• Experience mentoring other marketers 

• Advanced reporting and analytics skills (Excel, PowerPoint, dashboards) 

Benefits: 

We offer a competitive salary along with a generous and comprehensive benefits package designed to support your well-being, growth, and work-life balance. 

• Group Medical, Dental, Vision and Life insurance 

• 401k 

• Unlimited Vacation 

• Paid Sick Leave & Holidays 

 
Compensation: Avolve is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are market competitive. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate's geography, qualifications, skills, and experience.   

• $110,000  

* This is a fully remote position that can be performed out of the following states: 

 AL, AZ, CA, CO, FL, GA, IN, MA, MI, MN, MT, NC, NV, NY, OH, OK, PA, TN, TX, UT, VA, WA, WI 

If you do not see your state listed, we still encourage you to apply, as additional locations may be considered. 

Avolve is an equal opportunity employer committed to promoting an inclusive environment. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances. 
 
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.